Comments on: Trust, Transparency and Traceability – The New Watchwords of Food Safety http://franklycsr.wordpress.com/2008/03/17/trust-transparency-and-traceability-%e2%80%93-the-new-watchwords-of-food-safety/ A blog about Corporate Social Responsibility Fri, 25 Jul 2008 06:34:42 +0000 http://wordpress.org/?v=MU By: jppfrank http://franklycsr.wordpress.com/2008/03/17/trust-transparency-and-traceability-%e2%80%93-the-new-watchwords-of-food-safety/#comment-67 jppfrank Fri, 18 Apr 2008 21:52:33 +0000 http://franklycsr.wordpress.com/?p=35#comment-67 Arjen, I'll definitely take a look at your site. I posted your comment so others are aware. Jeff Arjen,

I’ll definitely take a look at your site. I posted your comment so others are aware.

Jeff

]]> By: jppfrank http://franklycsr.wordpress.com/2008/03/17/trust-transparency-and-traceability-%e2%80%93-the-new-watchwords-of-food-safety/#comment-66 jppfrank Fri, 18 Apr 2008 21:44:16 +0000 http://franklycsr.wordpress.com/?p=35#comment-66 Sara, I'm not aware of any survey that has focused on consumer trust around traceability. Regarding your second question, I believe consumers will learn about traceability directly from the food manufacturers and retailers. These companies will start to promote their use of traceability practices as a way to gain a competitive advantage. Some already do this is on their Web sites and in other "softer" ways, but I can see a day when it will be part their broader marketing activities. Jeff Sara,

I’m not aware of any survey that has focused on consumer trust around traceability. Regarding your second question, I believe consumers will learn about traceability directly from the food manufacturers and retailers. These companies will start to promote their use of traceability practices as a way to gain a competitive advantage. Some already do this is on their Web sites and in other “softer” ways, but I can see a day when it will be part their broader marketing activities.

Jeff

]]> By: Sara http://franklycsr.wordpress.com/2008/03/17/trust-transparency-and-traceability-%e2%80%93-the-new-watchwords-of-food-safety/#comment-63 Sara Mon, 14 Apr 2008 09:55:36 +0000 http://franklycsr.wordpress.com/?p=35#comment-63 I found this topic so interesting, but I would like to know if there has been any survey to address the customer trust in case of Traceability?! and how would customer would know or inform about this action?! and how they can be benefited by that?! I found this topic so interesting, but I would like to know if there has been any survey to address the customer trust in case of Traceability?! and how would customer would know or inform about this action?! and how they can be benefited by that?!

]]> By: Arjen Kleinherenbrink http://franklycsr.wordpress.com/2008/03/17/trust-transparency-and-traceability-%e2%80%93-the-new-watchwords-of-food-safety/#comment-58 Arjen Kleinherenbrink Wed, 26 Mar 2008 12:25:09 +0000 http://franklycsr.wordpress.com/?p=35#comment-58 Dear Jeff, My compliments on your blog and writings. If find them to be very on-point and relevant. It's always good to see people who are dedicated to CSR and Sustainability. I'd also like to invite you to CSRcenter (www.csrcenter.net). We are building a global, no-cost CSR and sustainability community. Our goal is to gather as many students, professionals and practitioners in one community, allowing them to freely share insights and create knowledge. If you find our initiative interesting, we would be honored if you could mention it in one of your next blog posts. I hope you will pay us a visit! Kind regards, Arjen Kleinherenbrink CSR Center Dear Jeff,

My compliments on your blog and writings. If find them to be very on-point and relevant. It’s always good to see people who are dedicated to CSR and Sustainability.

I’d also like to invite you to CSRcenter (www.csrcenter.net). We are building a global, no-cost CSR and sustainability community. Our goal is to gather as many students, professionals and practitioners in one community, allowing them to freely share insights and create knowledge.

If you find our initiative interesting, we would be honored if you could mention it in one of your next blog posts. I hope you will pay us a visit!

Kind regards,

Arjen Kleinherenbrink
CSR Center

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